Engaging Your Customers One on One

WHO: Jacksonville Chapter of the American Marketing Association (JAMA) with special guests Glori Katz, Ed Higdon and Sallie Burnett

WHAT:  Engaging Your Customers One-on-One, a half-day seminar about building customer relationships

WHEN: Wednesday, October 6, 2010 from 9:30 a.m. to 12:15 p.m. Networking breakfast begins at 9 a.m.

WHERE: Main Library, located at 303 N. Laura Street in downtown Jacksonville.

COST: $20 for members/$50 for non-members. Includes breakfast and lunch.

TO REGISTER AND FOR MORE INFO: www.jaxama.org

MEDIA CONTACT: Vickie Elabu, communications@jaxama.org  or (904) 332-7992

REGISTER EARLY FOR EXTRA SAVINGS

Don't wait, register now at http://jamafall2010.eventbrite.com for the Early Bird discount

Panelists will discuss the psychology and science of building lasting relationships with your customers, while growing your brand.  Although our economy has made it tough for newer brands to successfully make a name in the industry, customer loyalty can help companies thrive during tough times.

Join JAMA in welcoming the following speakers who will provide insight on how to win our customers over.  Presenters will include Glori Katz, Senior Vice President of Marketing and Advertising for Stein Mart and Ed Higdon, Managing Partner for Lift361. The luncheon keynote address will be delivered by Sallie Burnett, Founder and President of Customer Insight Group, Inc.

Engaging Your Customers One-on-One will focus on analyzing customer behaviors, building a dependable brand, and promoting customer loyalty. This in-depth networking event includes breakfast and lunch. 

We look forward to seeing you there!

Glori Katz is Senior Vice President of Marketing and Advertising, at Stein Mart, an off-price fashionretailer with over 260 locations across the country.  Katz’s career includes more than 25 years of Marketing and Advertising experience, working in agencies and directly with clients.  Her agency background includes positions with J. Walter Thompson Advertising in Detroit, Grey Advertising in New York and Ogilvy & Mather Advertising in Chicago.  In 1994, Katz joined Jockey International as the Vice President of Advertising and spent the next two years there, responsible for launching a new national campaign for Jockey and developing a licensing program for Tommy Hilfiger.  She went to Sears, Roebuck & Company in 1996 and enjoyed a 12-year career there, before joining Stein Mart, in 2008.

Ed Higdon is co-founder of Lift361, an Atlanta-based Insights and Analytics practice.  At Lift361, Higdon has leveraged his analytical talents to assist clients in better understanding their customers’ motivations, value and return on marketing investments across channels.  Higdon offers over 20 years experience in marketing and business intelligence. Prior to Lift361, Higdon was Chief Analytics Officer and Chief Financial Officer for two direct marketing agencies, in Atlanta.. While there, he was responsible for analyzing internal financial metrics and efficiencies, as well as monitoring client-key performance indicators, marketing efficiencies and ROI models, for clients including American Express, Marriott, BellSouth and Galderma Laboratories.  Higdon holds a degree in Corporate Finance, from the University of Alabama.  

Sallie Burnett is founder and President of Customer Insights Group, Inc., a strategic relationship-marketing firm.  Burnett has more than 20 years of analytic, digital and creative marketing expertise.  She is known for delivering innovative solutions to her clients that result in profitable, long-term relationships between her and her clients.  Burnett holds a depth of knowledge and ability to apply strategic insight and solutions to a number of business objectives.  Some of her client experience includes Dick’s Sporting Goods, Einstein Bros. Bagels, Edwin Watts Golf, GE Consumer Finance, Kohl’s, La-z-boy, MCI, G.H. Bass, Payless ShoeSource, Pier 1 Imports, Ruby Tuesday, S&K Menswear, Tommy Hilfiger, Ulta, as well as various other leading companies.

Special thanks to Stein Mart - our title sponsor for this seminar!  Please support those who support us:  www.steinmart.com